Yes, you should use something recognizable in your design like a coffee cup, but don’t use just any coffee cup. Next, think about how your logo can stand out. If you’re designing a logo for an environmentally friendly company, take cues from the industry and go with a green logo. So if you run a coffee shop, include a graphic of a steaming latte. In an instant, a viewer should be able to understand what you do and who you are. Think of a logo as a visual elevator pitch. This means that a good logo should communicate what your brand does, even if subtly.
Logos are a language, and consumers know how to speak it. Photo by Alexander Shatov on Unsplash Head to the Drawing Board That’s why it’s important to start with a solid logo that will represent your company well, even far into the future. Look no further than the Facebook “F” for an example of how a symbol - in this case, a simple letter - has come to signify “social media.” What’s more, as your brand’s recognition increases, your logo could become synonymous with a certain product or service itself. More than simply giving a viewer an idea of what you have to offer, the right logo gives off a feeling. A good logo helps set your brand apart from another.
